Press Releases
Success or failure in the auto detailing business
Los Angeles, CA – September 3, 2010 – The Detailing Pros, led by the Director of Training Mel Craig, is changing the way people
look at and perform in the auto detailing and reconditioning business.
When it comes to running a professional auto detailing company, many traditional
detailers from around the world are turning to Mel Craig for advice, leadership
and direction. Craig has become an icon in an industry once thought of as a kids'
business: a business that would generate a couple of bucks on the side until something
better came along, a business that no one would ever take as a serious business
venture.
Yes, Craig has perfected the ability to perform in the auto detailing business as
a professional, while bringing back the prestige and professionalism that the industry
used to offer. "Back in the 1980s, detailing was considered an art! Being a professional
detailer back then meant something and you were considered to be an expert and a
pro in the field of auto reconditioning!" Craig smiles proudly.
Craig has expended over 36 years of time, boundless energy, and lots of money into
his own detailing endeavors and his high-end professional training program, which
he saw as a necessity to the detailing industry. The results speak for themselves
with literally thousands of students from all over the world traveling to attend
one or more of Craig's professional training programs.
Craig's research and development was a labor of love for an industry he has thrived
in for over 36 years. He found a niche and a demand in an untapped market. He was
able to fill that niche and that demand with his experiences as a professional detailing
expert, motivational speaker and professional business coach by opening up his highly
acclaimed training programs.
Now, after all these years, Craig is one of the most sought after auto detailing
training professionals in the world today. In 2010, he has traveled to several countries
throughout the world bringing his professional level of training, motivation and
inspiration to an industry he calls, the "hidden secret" for those who want to learn
it right. In 2011, he will be embarking on yet another worldwide training tour,
speaking, training and motivating people from different cultures and all walks of
life. "It's no longer hard to believe that this industry is finally coming back
in big and powerful way," states Craig.
What makes Craig's training programs so successful is his ability to enlighten people
on the profitability of this business. Not only does he teach how to generate a
very lucrative revenue stream, but he also teaches a way of running a business with
an unheard level of balance not usually associated with high income producing businesses.
"It's not necessary to be hung, trapped or governed by the business you own!" Craig
states with conviction.
"My way of teaching is one of tough love and passion. Anyone who has attended any
one of my training programs, seminars or lectures usually walks out the door understanding
they have a hold of something more than just a job, a career or just another small
business. I like to consider myself an expert in 'business coaching' in an industry
that has never before been looked at as a profession worthy of a professional title.
We are most definitely seeing a huge paradigm shift in the way we conduct our business
in this industry," informs Craig.
"Most people fail in business for only a few reasons and two of the biggest reasons
are fear and lack of knowledge," Craig says. Craig's most effective way of teaching
is through motivating and inspiring people to start believing that they can succeed.
Two of his most notable quotes are: "If business was easy, everyone would do it,"
and, "Your financial future has never looked better!"
Mel's partner and side kick, Paul Weidler, says he has never met a more passionate
person when it comes to the success or failure of anyone that has the desire to
become a professional detailer and becoming involved in one of Mel's training programs.
"His life is dedicated to this industry in a big way, always looking to find a better
way of doing business, cutting costs and designing systems and procedures that work!
The guy lives for this business and his students. He never sleeps when he gets on
a roll… I've watched him change lives just like an Anthony Robbins or a Martin Luther
King!" says Mr. Weidler with a grin. "He is one very powerful and passionate speaker
when it comes to this business, his training and his coaching techniques! I mean,
who else do you know that can stand in front of a large crowd and speak about how
to be a success while wearing a pair of red skate shoes," laughs Mr. Weidler.
Yes, people are coming in from all over the world to listen to what Mel Craig has
to say, to learn just what this business has to offer, how they can benefit from
it and capitalize on it now.
Craig challenges anyone questioning this business opportunity to take the risk,
step out on the edge and investigate this industry and all it has to offer. Get
online, listen to the Detailing Pros Radio Show, browse the Detailing Website
and take the first step to your future by calling or sending Mel Craig an e-mail
asking for his advice. You may be pleasantly surprised; he does take a lot of his
own calls!
Contact:
The Detailing Pros
info@thedetailingpros.com
(949) 791-7767 ex: 236