Press Releases
Meguiar's Car Care Chemicals Only Please
Oceanside, CA – March 6, 2009 – Can exclusivity of
brand really make a difference in your detailing business? There is one company
so loyal to its chemical brand that it's making a huge impact on the use and education
of auto detailing chemicals, supplies and equipment around the world. The Detailing Pros Inc, owned and operated by auto detailing professional and industry expert
Mel Craig, is teaching and training professionals, new detailing business owners,
and do it yourselfers on the art of proper selection and use of auto detailing and
car care chemicals.
And Craig really believes it is an art. "Car care chemicals are the most misunderstood
portion of the auto detailing and car care business," enlightens Craig. His message
is being heard all over the world and this message is, "Meguiar's Car Care products
only please!" Craig recognizes quality and success and chose to exclusively represent
Meguiar's products even before his company, The Detailing Pros, opened its doors in
2007. "Meguiar's is the oldest and most respected name in both the professional
and retail sector of this industry," claims Craig. "We are seeing more and more
people listening to what we teach in the selection of auto detailing and car care
chemicals. Our students around the world have been extremely receptive."
What Meguiar's has been able to accomplish is what no other car care chemical manufacturer
has been able to do. They built a world-renowned brand. A top-notch brand that people
can trust and count on. It's no surprise, then, that when Craig opened his business,
he not only decided to represent Meguiar's chemicals exclusively, but he wrapped
his personal vehicle from bumper to bumper with the Meguiar's logos. Why? "The Meguiar's
chemical and car care history dates back to 1901. It's a name synonymous with integrity
and a level of professionalism that has gained brand recognition throughout the
US and internationally. I wanted to let our students and clients know right away
that they should also use only the best chemicals available," suggests Craig.
So, what's all the controversy about branding and does branding work? Simply stated,
'yes!' Instant brand recognition is what every company in the world tries to accomplish
once they go to market with a new product or service. A great way to take advantage
of branding is by riding on the coattails of a company that has already built the
brand's popularity.
Because of his relationship with Meguiar's, and his devotion to using and promoting
only the best products, The Detailing Pros Inc is being recognized throughout the world
as a company with which people want to do business. "I'm not sure where I would
be right now if Meguiar's and The Detailing Pros hadn't joined forces to offer great
training and the unsurpassed line of Meguiar's chemicals and products. I can honestly
say that the Meguiar's team and the Meguiar's product line has given me the industry
popularity and brand recognition that has quickly propelled my young company to
levels not seen in the business world today," Craig says with a proud smile.
Craig and his staff at The Detailing Pros Inc are teaching everyone how to use the brand
of Meguiar's chemicals. "It's truly a simple choice with brand, support, and ease
of use. And it's the perfect choice for any professional auto detailer, car enthusiast
or do-it-yourselfer. One of the best things about the Meguiar's chemical line is
the ease of use and color coordination," teaches Craig. "Using the Professional
Meguiar's chemical line is very easy and has been simply designed by Meguiar's.
Their product labels are easy to read and understand. The Meguiar's line is also
color coordinated. All the trigger sprayer bottles are color coordinated to match
the chemicals. The applicator bottles are labeled and all bottles are marked with
the proper MSDS safety information in both English and Spanish."
Craig teaches a system he calls the 3 combinations.
The 3 combinations are choice of equipment, choice of pads, and choice of chemicals.
- Choice of equipment:
- High-speed buffer
- Cyclo dual head orbital
- Meguiar's DA Polisher
- Choice of pads:
- Wool cutting
- Foam cutting
- Foam polishing
- Foam finishing
- Choice of chemicals:
- Meguiar's compounds
- Meguiar's polishes
- Meguiar's waxes and sealants
Craig invented his combinations idea back in the mid 1990s while watching a late
night television show during which golf pro Tiger Woods was being featured. It's
an interesting story you'll have to ask Craig about if you ever meet up with him.
If the team at The Detailing Pros rolls a vehicle into their detail shop and they can't
restore the painted surface back to life, nobody can. It's not bragging about being
a better detailer, but Craig is convinced that it does not make any difference that
he does not use or carry a variety of other chemical brands. "If the paint can be
restored, Meguiar's chemicals and products can make that happen. And, in most cases,
the product works fast and easily.
"What I have at my disposal with the Meguiar's line of professional detailing chemicals,
the choice of high speed or Cyclo dual head orbital polisher, along with the right
choice of pads, is everything I need to restore the damage on any painted surface,"
emphasizes Craig. "Meguiar's Chemicals work and Meguiar's makes sure that they build
their product line to get the job done without worry or concern." Craig's exclusive
use of the Meguiar's line has also earned him a position on the test team for new
products being developed by Meguiar's. The Detailing Pros shop has been known to secretly
test Meguiar's products still in the development stages. Craig is the first to see
many of these innovative products and give input to Meguiar's and their R & D team.
He knows that improved products will equal improved results for his clients.
And happy clients matter most to Craig. "You always want to start with the least
aggressive combination choice for two reasons. First, it gives you the chance to
get the job done as quickly as possible which allows you the opportunity to show
less labor and more profit in the final finished product. Secondly, it allows your
customer to receive their vehicle back in a timely manner," teaches Craig. Setting
up your mobile rig, shop or detail center with the line of Meguiar's chemicals and
products has a very professional appearance as well. The more professional you look
the better brand you build for yourself. Looking and running a professional business
is half the battle, "exclaims Craig, who has owned both mobile and shop businesses
for over 25 years.
"Now I'm teaching and passing on these great ideas to everyone. Anyone looking to
expand their business opportunity, those just getting started in this lucrative
business, car enthusiasts, and even loyal Meguiar's customers who already respect
the line as much as I do," exudes Craig. "I challenge everyone to do what I've done:
brand yourself with the Meguiar's chemicals and products that can help you increase
your business, build your brand and gain your customer trust and loyalty no matter
where you are located or what type of detailing business you have. It's a win-win
combination that could change your life.
www.thedetailingpros.com
Contact:
Mel Craig, President
The Detailing Pros
mel@thedetailingpros.com
760.721.8030 x 102